36: The Success Shortcut Most People Ignore

read time 2 minutes

Welcome to the With Intention weekly newsletter where I share ideas & learnings to help you live & lead with intention

At a glance:

• Essay: The Success Shortcut Most People Ignore
• Quote: Give and you will receive
• Video: Serve first 

The Success Shortcut Most People Ignore

Early in my career, I made a crucial mistake: I focused too much on what I wanted.

I was driven, ambitious, and hungry for success—but I was also looking at it the wrong way. My focus was on closing deals, hitting targets, and climbing the ladder. And while that approach got me some wins, it also cost me.

I lost a big account and almost got fired.

It was a wakeup call.

The turning point came when I shifted my mindset. Instead of thinking about what I could get, I started asking: How can I serve?

I realized that success isn’t about taking—it’s about giving first.

When I began showing up with the intention to serve, everything changed. My clients won, and because of that, so did I. The same approach helped me build and lead a successful sales team for many years. 

When you lead with service, you build trust.

You create deeper relationships. And ultimately, the success you were chasing starts to find you.

Here’s a challenge for you this week:
Before every conversation—whether with a client, a colleague, or a friend—pause and ask yourself: How can I serve in this moment?

It’s a simple shift, but it makes all the difference. 

P.S. I launched a new video series this week on social media. I've included the first video below - let me know what you think! You can follow along on Instagram here as new videos go live!

Watch the first video in this new series:

Until next week,

Jon Giganti Author. Speaker. Leader.

Attention requires a focused head.
Intention requires a focused heart.

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